Promoting brands whether they are for a product or a service will need both words (copy) and visuals (art). And while some people may have a knack for writing copy, it is a learnable craft as long as you’re motivated. Whether you’re a small business entrepreneur, a brand manager, or a rookie writer with an interest in writing copy – you will find something new to learn from this course. A copy is essential to any campaign whether it’s writing headlines for a press campaign, scripts for radio or television commercials or content for websites, display ads, etc.
You’ll be exposed to some of the best samples of copywriting from award-winning press, radio, and TV campaigns from our local market scene in the Philippines as well as the best from the world. You’ll learn tips on what words and phrases to use in order to get attention, motivate, and elicit action from your target audience.
Who should attend
Aspiring copywriters or people who are tasked to lead and manage the development of advertising campaigns for the clients as well as the agency. Marketers, sales managers, writers who create content for the digital mediums, and bloggers will benefit from this basic introduction to the art and craft of writing copy.
After the course, you will:
- Gain a better understanding of how copy can make a difference in selling;
- Learn by doing via writing exercises;
- Search Engine Optimisation (SEO)